gRantvertising

January 30, 2009

About Joe Grant

Filed under: About — Joe Grant @ 1:46 pm

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Welcome. I’m Joe Grant, host of this occasional blog focusing on the joys, disappointments, and challenges of working at an advertising agency.

My clients and friends (usually one and the same) call me the “Ad Agency Shrink” because I help them understand what’s holding them back and facilitate fixing it so their agency runs right.

Me? Well after the University of Wisconsin-Madison, I began my career as Executive Producer for the Corporation of for Public Broadcasting, and founded and was the first station manager of WXXI-FM public broadcasting in Rochester, NY.

But I spent most of my career in marketing communications including Chief Operating Officer, General Manager, Director of Operations, Director of Client Services, and Account Manager at advertising agencies Ketchum (Pittsburgh), MARC (Pittsburgh) Fahlgren (Cleveland), and SRK (Chicago). I helped create marketing campaigns for scores of consumer and industrial brands including Bank One, Gulf Oil, NAPA, Bendix, ALCOA, and Arby’s.

On the corporate side, I was Manager of Marketing Communications for Westinghouse Electric Corporation’s power generation business unit, responsible for worldwide advertising for nuclear, steam, gas, and renewable energy systems.

Then in the early ‘90s I founded Grant Consulting Associates, Inc. to help advertising agencies improve client services, accelerate new client acquisition, and sharpen management team focus. The firm continues to serve agency clients throughout the country. Please visit our website: http://www.joegrantconsulting.com/

January 2009

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