April 15, 2009

Thoroughly Modern Bloggin’



dmi024-robot-yoWhat an adventure! 

When the new year dawned I got about as close as ever to crafting a New Year’s resolution and decided to figure out My Face, Tweeterizing, Snipe, and all the other whiz-whaz out there. Reason? To (a) become more conversant with “social media” so we could better advise our agency clients on its use and impact, and (b) see if any of it made sense as an outlet for my own juices.

After all, you don’t want the world to pass you by. 

Advertising is absolutely all about staying au courant, and even better, being outré. (See? Right there I used two French terms in one sentence – progress!) Staying cool and with it can easily become too demanding as more pages fly off the calendar. And since I just recently discovered my first gray hair, taking action became imperative.

After lots of fumbling we’re now on the grid with Plaxo, Linked-in, Facebook (which I use exclusively for only personal-family stuff), free video conferencing on Skype, and this blog. Twitter will be next.

This blog is still very much an experiment; there’ve only been a dozen or so posts – its “voice” is yet to ring steady and true. But we’re feeling our way and slowly picking up subscribers, many of whom were familiar with Grant Consulting Associates. We drive some in from our website, others from speaking gigs, and of course consulting engagements. . . but, my God, there are so many more out there!

Michael Gass who blogs on Fuel Lines writes almost exclusively about drumming up new accounts for agencies. . . via social media. His article and interview “Ad agency having explosive new business growth by leading with social media” will get your blood running.

I’m fascinated with the entire social media scene. I believe that on the timeline of technology we’re still living in caves, with the prospect of all this digital conjugation altering and improving our lives in quantum-leap ways.

Of course there’ll be plenty of bad with the good, including here on gRantvertising – lots of experimentation and failure – but it’s indubitable that advertising and marketing as we’ve known it will never be the same. Like air travel last century which recast business and personal relationships at 500+ mph, what we can and will do digitally will rewrite our story. Big time.

So I’m glad you’re along for the ride. Hope the occasional shutters and jerks don’t make you want to exit.

Next stop: Twitterville!


Your 2 Cents

Tell me and others reading this blog if and how you’re using the new technologies to promote your agency business.


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  1. Joe, have you considered naming your blog simply gRant? I think the double meaning would come through more strongly. It’s pitchy and punchy. And after all, you’re not really advertising in your blog, are you?

    BTW, I have the same problem with Twitter et al. (Latin, see?), which seem like massive time-wasters. But I find I’m excited every time I locate a long-lost friend or client through LinkedIn. Question: Is there an efficient way to spread one’s social net over other sites?

    Best — Sherry

    Comment by Sherry Christie — April 15, 2009 @ 4:12 pm

  2. Joe, I commend you for joining the social media movement. Our path into the world of social media sounds very similar to yours (and for very similar reasons). We have spent the past couple of months observing and learning as much as we can about marketing in the wired (and wireless) world with great interest. At first just dipping a toe in to test the waters. And more recently jumping in with both feet with the launching of our agency blog. You can check it out at

    By the way, I really enjoy reading your blog… shutters, jerks and all.

    Comment by Steve Badertscher — April 15, 2009 @ 5:17 pm

  3. Sherry –

    Interesting suggestion on the name. Maybe I’ll do it when I move the blog to another platform
    sometime in the next 30 days or so. Thanks.

    Twitter, et. al – yeh, I think I’m getting hooked, beginning to see how it might work for business. Here, check this article out. I’ll be referencing it in an upcoming blog.

    Comment by Joe — April 16, 2009 @ 8:57 am

  4. Steve –

    Good to hear from you, Steve – been a long while. Nice job on your blog. Your experiments and learning curve resonate here, for sure. Other agencies, especially B2B, should take a look at it – your resource list is helpful, too. Keep us posted on how it progresses,OK? And thanks for your comments about our effort.

    All the best, Joe

    Comment by Joe — April 16, 2009 @ 9:03 am

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