gRantvertising

May 5, 2009

Join an Agency Owner’s Group

 

 

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Just came from The Innisbrook Group’s semi-annual meeting in Miami. Innisbrook is a collaboration of geographically diverse integrated marketing and public relations firms whose principals get together a couple of times a year to share ideas, best practices, marketing expertise – and even screw ups. It’s all about learning.

 

Agency groups make a lot of sense, especially if you’ve come of age at just one agency. They provide a) a way to profit from others who may have already solved the same problems you’re facing, b) camaraderie, c) a forum to discuss issues you’d be uncomfortable getting into with even trusted staff, and d) a chance to get out of the office a couple of days to do some big picture thinking. And, yes, you’ll have e) some laughs and maybe even squeeze in a round of golf or something.

Usually there is a guest “expert” or two at the meetings (that’s how I know Innisbrook – addressed them twice, but invited this time as a favor so I could hear one of the speakers myself).

Friday the gang listened to Chrs Heuer of AdHocnium give an overview of social engagement strategies, i.e. social media, for ad agencies. Terrific stuff. Later Dave Ramos of the Dashboard Group presented his process of focusing on One Thing. Saturday morning Tom Attea, formerly of Y&R and IPG, gave an inspiring pep talk based on his new book, The Secrets of Successful Creative Advertising.

There was also time for each agency head to present a brief review of what they’ve been up to lately, including sharing new business development tips, and for the group to do some collaborative problem solving.

Any topic is fair game at these things. But I’d be remiss if I didn’t mention there was some hootin’ and hollerin’, too. I witnessed certain agency big shots dancing on tables with belly dancers at Taverna Opa on South Beach at dinner Friday. Then Saturday the group took a Duck ride on the Miami waterways.

Hey, if you’re not a member of an owner’s group you’re missing opportunities to learn, develop relationships with peers, and have a little fun. Expenses are usually moderate; dinners, meeting rooms, etc. are typically totaled then divided by the number of agency honchos attending.

Over the years I’ve delivered seminars or speeches at several owner groups. Here are a few you might want to check out (and no doubt there are others): AMIN, AMR, ANNI, MAGNET, MarketPower,Worldwide Partners. Don’t forget the AAAAs – as a member you can participate in their Forum groups.

And if you’re interested in the Innisbrook Group, get in touch with member Will Flynn at Franklin Street Marketing in Richmond.

Just tell him “Joe sent me.”

Your 2 Cents

Comment or plug your group here. Are these agency owner’s groups helpful? If you belong to one, what’s been the best learning experience for you?

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