gRantvertising

October 1, 2009

Why You Should Audit Your Clients

An unabashed pitch for a Client Perception Study


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Do you wish you could read your clients’ minds to know what they really think about your agency? Do you know how they feel about your creative product, or if that new hire you just made is working out? Do you know for sure if they’re thinking of putting the account up for review? Or what if you knew just what it would take to get more or maybe all of their business?

Agency principals who have the answers to these and similar questions are the ones presiding over growing, thriving agencies. Because ignorance is not bliss.

Grant Consulting is about making your agency work the way you want it to. We’ve perfected a proprietary process to get straight answers to tough questions from your clients that you can use to keep them happy, grow their accounts, and lead to new and more profitable business.

We call it the Client Perception Studyand we’ve been doing it for agencies around the country since ’92. In every case those agencies are now larger and more profitable than ever, even considering the economic rough patch we’ve just been through. In several instances we’ve actually saved accounts that were about to go out the door.

With our Study, everything is account-specific; there are no meaningless generalities. This is not a one-size-fits-all “survey” clients have to fill out. There’s no, “Responsiveness decreased from 4.7 to 4.6.”  What the hell does that tell you?

Instead, with the Client Perception Study:

· You’ll know who at your clients thinks what about your agency so you can fix specific problems and         perceptions

· You’ll signal to clients your commitment to on-going improvement

· You’ll have a tangible way to enhance value and justify cost because you’ll be managing for results not just effort

· You can use the results – many agencies do – as the key tool for staff performance reviews

Think of it this way: how many clients can you afford to lose? For probably less than you spend on client travel and entertainment, you can find out exactly how to manage your accounts for maximum profit and longevity.

To find out more – what it costs, what you’ll receive, how it’s customized on a client-by-client basis, etc. –  call Joe Grant at 239/394-8220 to chat about your particular situation. No obligation whatsoever.

By the way, we’re happy to put you directly in touch with other agency principals who use our Client Perception Study to grow their revenue and profits. Call 239/394-8220 and we’ll give you the scoop.

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PS. How’s your new business these days – not winning all the new accounts you think you should? Our Lost Prospect Reports and recommendations can pinpoint problems and give you the information you need to get back on the winning track. Ask us about it.

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