November 21, 2009

Social Media ROI



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We hear it from agency principals all over the country: “What do we do about social media? And how the hell do we measure it?” The answer is, in a way, simple. First, you’ve got to jump in the water and play around. Doesn’t matter where. Doesn’t matter how deep the water is. Just don’t wait for things to settle down or become clear. Get in, get a feel for it. You’ll soon see the needle move.

Here. Sit back for the next 4 fast-moving minutes and drink this in:

My advice to anyone waiting for definitive answers about social media is to quit waiting. It’s cheap and guaranteed to be a great ride.

Thanks to fellow traveler Fred Driver, one of the partners at d.trio in Minneapolis, for bringing this clip to my attention. Eric Qualman put it together and he has more insight to offer at Socialnomics.


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